ROCS line of toothpastes – high-quality dental care for all ages


Are ROCS toothpastes a new generation of toothpastes?

Over the past six months, leading dental centers in Minsk have often recommended ROCS toothpastes

In the Belarusian outback they have not heard anything about such pastes; it is very difficult to find them there, especially taking into account the significant restrictions on imports.
For this reason, I decided to quote some fragments from the instructions for these toothpastes
, which seemed quite interesting to me. *In the instructions, an asterisk indicates links to scientific sources; I am skipping this list.

ROCS TOOTHPASTE FOR ADULTS

Plaque

is the main cause of dental diseases, therefore, high-quality plaque removal and inhibition of its re-formation significantly reduce the risk of developing and worsening dental diseases.

ROCS toothpastes for adults are unique in their composition

(Patents EP 1952801, RU 2293551).
The patented Mineralin complex contains the natural enzyme Bromelain
, which prevents the fixation of bacteria on the surface of the teeth and mucous membranes, providing long-term protection against plaque and fresh breath.
It has an anti-inflammatory and anti-edematous effect, significantly improving the condition of the gums*. The enzyme Bromelain helps remove pigments from the surface of teeth. 8 combined with a gentle abrasive system, it returns teeth to their natural whiteness*. Xylitol
, a natural sweetener, has an antimicrobial effect and enhances the remineralizing potential of calcium glycerophosphate and magnesium chloride. ROCS pastes prevent the release of minerals from tooth enamel and stop caries in the initial stages*.

ROCS toothpastes are low abrasive

. RDA ranges: 19 - in toothpastes for children, 45 - for schoolchildren, 59 - in adult toothpastes. This allows them to be used not only as a means of daily care for healthy teeth, but also in the presence of non-carious dental lesions: wedge-shaped defects, erosions, increased abrasion.

Does not contain fluoride

, the need for use in adults has not been proven.

How is ROCS toothpaste for adults different from other toothpastes?

CriterionROCS pastesMost other pastes
Basic operating principleEliminating the cause of the most common dental diseases - plaqueProtection against the action of acids - waste products of plaque bacteria
Mechanism of plaque removal and whiteningCombination of gentle abrasives and safe dissolving action of the enzymeDue to the mechanical action of the abrasive
Rate of new plaque formationNew plaque forms slowly and teeth remain clean for a long timePlaque begins to form immediately after brushing your teeth.
Remineralizing potentialToothpastes for adults contain a bioavailable source of calcium and phosphorus, which ensures rapid remineralization of tooth enamel and increases the resistance of enamel to the damaging effects of acids*Fluorides form acid-resistant crystals on the surface of teeth, preventing the leaching of calcium and phosphorus from tooth enamel, however, they have little effect on the rate of its remineralization*
Relieving symptoms of inflammation and bleeding gumsDue to the action of natural ingredients (bromelain and xylitol); do not cause oral dysbacteriosis Most often associated with the use of antiseptics, which can contribute to the development of oral dysbiosis and cause darkening of the enamel
Fresh breathBy removing the main cause of bad breath - dental plaqueDue to the masking effect of fragrances and/or antibacterial additives
Organoleptic characteristicsVariety of flavors based on natural ingredientsPredominantly mint flavor of varying intensity
Security levelThe active ingredients are mainly of natural origin, the absence of fluorine-containing components, and the reduced content of sodium lauryl sulfate ensure high safety. ROCS Coffee and Tobacco and ROCS Mango and Banana toothpastes do not contain sodium lauryl sulfate. Almost always contain fluoride; high/medium sodium lauryl sulfate content.

NEW. Natural toothpaste ROCS Bionica

for children and adults - this is a unique product (Eurasian patent application No. 2009000036) almost entirely consisting of natural ingredients used for human food.
Does not contain fluorine, sodium lauryl sulfate, abiotic antiseptics, artificial colors or fragrances. It has a pronounced anti-inflammatory effect, reduces bleeding gums
, and stimulates metabolic processes. Natural essential oil of thyme in combination with licorice components suppress the activity of pathogenic microorganisms, and calcium glycerophosphate in combination with sea minerals actively remineralizes enamel.

ROCS TOOTHPASTE FOR CHILDREN

Children should brush their teeth with children's toothpastes!

ROCS toothpastes have their own formula and solution for every age. For the first time, toothpastes began to consistently care for all stages of maturation of oral tissues

.
In the ROCS assortment you will find a toothpaste for those who have just erupted their first tooth - ROCS Baby
for children from 0 to 3 years old.
R.OCS Kids
for preschool children from 4 to 7 years old and
R.OCS School
for teenagers from 8 to 18 years will help speed up the process of enamel maturation and provide reliable protection against caries

The composition of each product group is selected from. taking into account the specific needs characteristic of a particular age, which is associated with the physiological characteristics of metabolic processes in children and safety requirements for different ages. The effectiveness of ROCS toothpastes for children of all ages is confirmed by clinical studies.*

Features of tooth enamel in children at different age stages

When a tooth erupts, its enamel is not completely mineralized. Therefore, very mild cleaning systems are used to produce children's toothpastes.

The process of enamel maturation, that is, the accumulation of minerals in it, takes from two to five years

after tooth eruption.
fluoride
plays an important role in this process in childhood . It promotes the inclusion of calcium ions into the structure of enamel hydroxyapatite. That is why it is recommended to use fluoride in children's toothpastes (for children from 4 to 18 years old).

ROCS toothpastes for children 4-7 years old and ROCS for teenagers 8-18 years old

Features of the composition

ROCS toothpastes for children 4-7 years old and ROCS toothpastes for teenagers 8-18 years old contain a unique patented AMIFLUOR complex, which is a combination of amino fluoride and xylitol

.

Mechanism of action

Aminofluoride has an advantage

before the more widely used
sodium fluoride and sodium monofluorophosphate
:

  • aminofluoride creates a protective film on the surface of the teeth in 20 seconds
    , while sodium fluoride begins to form protective crystals in
    the second minute
    of brushing, and sodium monofluorophosphate
    does not form a protective film at all
    . This is why paste with amino fluoride is most preferable for children, since they rarely withstand the recommended brushing time.
  • aminofluoride lingers in the oral cavity for a long time
    , gradually releasing fluoride ions and providing long-term protection.

The concentration of amino fluoride corresponds to age standards:

  • 900 ppm for teenagers 8-18 years old,
  • 500 ppm for children 4-7 years old.

Xylitol, introduced into pastes in high concentrations (10-14%), provides anti-caries protection*, and at the same time increases mineralizing efficiency

toothpaste.

Application results

Thanks to the action of the AMIFLUOR complex, ROCS toothpaste for children intensively saturates young enamel with essential minerals*, accelerating the maturation of tooth enamel and reducing the risk of caries.

In the group of children who used ROCS School toothpaste, the acid resistance of teeth increased

recorded in the vast majority of subjects.
On average, the acid resistance of enamel has more than doubled
*.

Thanks to the properties of the active AMIFLUOR complex, ROCS toothpastes for teenagers have a beneficial effect on the condition of the gums and are not inferior in effectiveness to toothpastes with an antiseptic

*.

How does ROCS toothpaste for children and teenagers differ from other toothpastes?

CriterionROCS pastesMost other toothpastes for children
Remineralizing potential and protection against cariesVery tall. They contain aminofluoride and xylitol, which reduce the activity of pathogenic microflora and increase the resistance of teeth to the influence of negative factors. Reliably below.* Contains other sources of fluoride.
Features of the mechanism for cleaning plaque from teethThrough a combination of mild, safe surfactants.Due to the action of sodium lauryl sulfate, which is a potential allergen.
Antibacterial actionXylitol and aminofluoride can reduce the total number of cariogenic microorganisms in the oral cavity.As a rule, they do not contain agents with relevant properties.
Organoleptic characteristicsVariety of flavorsOften a product line contains only one item for children
Security levelDoes not contain sodium lauryl sulfate, has low abrasiveness, fragrances based on natural aromatic compositionsContains sodium lauryl sulfate

Features of ROCS toothpaste for children from 0 to 3 years old

ROCS toothpaste for babies is different from other children's toothpastes. Babies swallow the toothpaste, so it does not contain fluoride

and other components that may cause unwanted reactions in the body.
This fin has extremely low abrasiveness
, contains natural linden flower extract and xylitol, which can reduce discomfort during teething, as well as limit the colonization of pathogenic microflora in the oral cavity of babies (caries is an infectious disease).

The flavors of ROCS toothpastes for children make brushing a pleasure and help form good oral care habits in the first years of life.

Memo to caring parents

Educational Program “Take care of your teeth from a young age!”

Oral care for babies - when should you start brushing your teeth?

NB! Parents should remember not to lick babies' pacifiers and cutlery.

, since pathogenic microbes that cause thrush, caries, etc. are transmitted to the child with the saliva of an adult.

From the moment a child is born until the eruption of the first tooth, the main means of caring for the baby’s oral cavity are boiled water.

, which should be given to drink after each feeding, and
a sterile soft sanitary napkin
, which, if possible, is used to gently wipe the baby’s mouth in the morning and evening.
With the appearance of the first tooth, the child should have his first toothpaste and brush!
Babies' teeth need daily care just like adult teeth. Early dental care is the key to healthy teeth for life. Even one tooth needs to be brushed

.
A very thin layer of paste is applied to a gauze pad or toothbrush and the teeth are rubbed with vertical movements. When finished, wipe the teeth with a toothbrush or gauze cloth moistened with water. In this case, the child must be allowed to play with his toothbrush
. This educational moment is of great importance, because from an early age the child gets used to regular teeth brushing procedures.

Preschool children - a training stage in which the child learns to brush his teeth independently

From 3-4 years of age, parents should teach their child to brush their teeth according to a schedule in order to develop correct teeth brushing skills. During the learning period (up to 6-7 years), the child cannot effectively brush his teeth, since motor skills are incomplete due to the immaturity of the nervous system. Parents should brush their child's teeth

, since only good hygiene helps to avoid caries. Below is the recommended option:

  • the parent stands behind the child in front of the mirror and, looking in the mirror, brushes the child’s teeth. The method is convenient in that the parent makes movements similar to their own teeth brushing process.

School-age children are not adults yet

The older the child, the more confident his skills become. By the age of 7, a child brushes his teeth himself competently. Therefore, it is enough for parents to ensure control over the regularity and quality of hygiene.

Teenagers should use their own toothpaste

. It is wrong for them to use the same paste as adults. In adolescents, teeth are actively changing, and the process of enamel maturation continues for several years after teething (up to 17-18 years). During this period, teeth are susceptible to caries, and the mucous membrane often becomes inflamed, especially if the correct teeth brushing technique is not followed.

Teenagers should be taught to use dental floss.

. Floss removes food debris from between teeth. This is where caries most often forms in teenagers. Before adolescence, parents should floss their child's teeth themselves.

Don't forget to take your children to the dentist at least twice a year

. It is recommended to carry out professional preventive procedures during a visit to the doctor:

  • Correction of teeth brushing technique
  • Professional teeth cleaning
  • Fissure sealing - filling the indentations on the chewing surfaces of teeth with a special sealant. Studies have shown that the incidence of caries during sealing drops by 40-80%.
  • Applications of remineralizing gels and prescription of professional preventive and therapeutic medications at home.

All the procedures described and regular (2 times a year) visits to the dentist will help you raise children who will not know what toothache is.

The health of your children is in your hands.

ROCS product range

ToothpastesFor adults“Mint and Lemon” “Double Mint” “Grapefruit and Mint” “Chocolate and Mint” “Ripe Pineapple” “Rose”
For adults (no mint)"Black Currant" "Raspberry"
To remove stains from tobacco, coffee, tea, red wine“Coffee and Tobacco” with mint and herbal flavors that neutralize the smell of tobacco
For sensitive teeth"Mango and Banana"
For whitening"Whitening"
For the whole family"Bionics" with active plant fractions and minerals from seaweed
For teenagers 8-18 years old“Cola and Lemon” “Strawberry”
For children 4-7 years old“Raspberry and Strawberry” “Lemon, Orange and Vanilla” “Bubble Gum” “Fruit Cone” (fluoride-free)
For babies 0-3 years old"With the Aroma of Linden"
Mouth rinsesFor adults"Raspberry" "Grapefruit and Mint" "Double Mint"
For teenagers 8-18 years old"Cool Mix"
ToothbrushesFor adultsVarious hardness and color options
Interdental hygiene productsROCS StaiNo for adults“Dental floss” (floss) “Disposable dental floss” “Stain removal pencil” “Interdental brushes”
Professional prevention products ROCS MedicalFor remineralization"Gel Medical Minerals"
Dietary supplement chewable tablets to strengthen teeth“Chocolate flavor” “Pineapple flavor”
Special purpose equipmentEffervescent tablets
  • for toothbrush care
  • for intensive cleaning of removable orthodontic appliances
  • for quick cleaning of removable dentures

12-hour fixing cream

ROCS Bionica toothpaste

for periodontitis (inflammation of the gums), the dentist of the dental center L advised. The doctor explained that it is more effective than the others, but if you suddenly cannot find it, then buy
Lakalut aktiv
, although the latter is worse. The dentist did not lie about the effectiveness of ROCS Bionica. Who needs it - use it.

At the beginning of June 2011, the cost of this toothpaste (60 ml) was about 21 thousand

Belarusian rubles.
The paste is produced in the Moscow region under the control of the Swiss company WDS. Website - https://www.rocs.ru/

ROCS line of toothpastes – high-quality dental care for all ages

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At the beginning of 2005, a new line appeared on the Russian market of oral care products - ROCS toothpastes. It is known that in the early stages, caries damage can be reversible as a result of the remineralization process. In this regard, the concept of remineralization became part of the ideology when developing the compositions of ROCS toothpastes. The very name ROCS (ROCS - Remineralizing Oral Care Systems) remineralizing systems for the oral cavity reflects the essence of the concept of this line of products. Remineralizing systems are combinations of ingredients that make it possible to saturate the enamel of healthy teeth and the initial foci of carious lesions with minerals.

Throughout life, the needs of the human body change significantly. The ROKS collection of toothpastes is based on the idea of ​​meeting the age needs of the patient, from infancy to old age. Today on the market there are ROKS toothpastes for children of three age groups and for adults. This line of products is intended for daily use.

The formulations of ROKS toothpastes were developed in the light of modern data on the mutual influence of active additives and basic components of toothpaste, using the phenomenon of synergy. The active additives used in toothpastes are quite rare on the market, and are not found in the combinations and ratios that are recorded in the remineralizing complexes AMIFLUR® and MINERALIN®. ROX toothpaste with the active MINERALIN® complex for adults It is ideal if the toothpaste is able to provide long-term protection against the formation of plaque, since only the elimination (or reduction of activity) of plaque microorganisms can prevent the occurrence and development of major dental diseases. Adhering to such views, the developers focused specifically to achieve a long-lasting anti-plaque effect, while abandoning the use of synthetic antibacterial drugs and coarse abrasives.

MINERALIN® Complex - includes the proteolytic enzyme bromelain, calcium glycerophosphate, magnesium chloride and xylitol.

Each component of the complex, performing its task, increases the efficiency of others: The enzyme, breaking down the non-viable protein components of dental plaque, promotes its high-quality removal from the surface of the teeth. Bromelain, an aqueous extract from the stems and unripe fruits of pineapple, lingers in the oral cavity for a long time, inhibiting the deposition of new plaque. Subjectively, teeth remain smooth and clean throughout the day. This effect is observed on all tooth surfaces, including proximal areas and contact points.

The absence of soft dental plaque provides the teeth with almost constant availability of the mineral components contained in toothpaste and saliva. As a result, remineralization (saturation with minerals) occurs of both healthy enamel and the initial foci of carious lesions.

The remineralizing potential of the MINERALIN® complex is increased due to the content of xylitol in the ROKS paste, which promotes the incorporation of calcium into tooth enamel, suppresses the formation of plaque and reduces the cariogenic potential of microflora.

Local application of pastes containing phosphorus-calcium additives and other biologically active substances, especially with regular brushing of teeth and application of pastes to the teeth, allows not only to prevent, but also to a certain extent to compensate for losses in the presence of the disease.

Magnesium is included in the complex as a microelement, which is a cofactor for phosphatases. Under the influence of these enzymes, glycerophosphate is hydrolyzed, and its bioavailability accordingly increases. Since in the absence of dense plaque the risk of tooth demineralization is significantly reduced, the mineral complex of ROKS toothpaste does not include fluorides. Analysis of clinical literature allows us to determine the role of fluoride as a factor in reducing the solubility of tooth enamel. The presence of fluoride in toothpaste is relevant in a situation where soft plaque produces organic acids during the decomposition of easily fermentable carbohydrates.

But even under these conditions, after the maturation of tooth enamel has completed (in persons over 20 years of age), the local effect of fluorides is practically not felt, which is reflected in a decrease in their effectiveness for the prevention of caries. The possible side effects of fluorides are often assessed as negative, therefore, the introduction of fluorides into hygiene products should have a serious clinical justification. For example, ROKS toothpastes for children contain fluoride, since for this age group its anti-caries effectiveness is very high.

In the process of creating recipes, it is extremely important to ensure the complex action of the finished product. Since inflammatory periodontal diseases are a very common problem, ROKS toothpaste has the ability to improve the condition of soft tissues. This effect is achieved due to the influence of bromelain through the action of two mechanisms: by suppressing the formation of plaque, it reduces the microbial load on the gums; on the other hand, bromelain has a whole range of properties, thanks to which it has found wide use in medicine as an anti-inflammatory drug.

The result of the use of this paste is also the disappearance of bad breath caused by the activity of anaerobic bacteria, which is explained by the accelerated utilization of proteins due to the action of bromelain, by eliminating the substrate for anaerobic fermentation. The use of bromelain in the paste allows you to remove not only soft plaque, but also pigmentation associated with the pellicle, without using highly abrasive systems. ROKS toothpaste returns teeth to their natural whiteness and protects against the development of new stains, has low abrasiveness, and, as a result, does not injure (does not leave scratches) tooth enamel and restorations.

To provide quality oral care, you need to like the toothpaste. The more pleasant the toothpaste, the more time we spend brushing our teeth, the better we care for our oral cavity. Therefore, the ROKS collection of toothpastes is formed using a variety of flavors: traditional mint and fruit. ROX toothpastes for children Children should brush their teeth with children's toothpastes! Almost the entire childhood of a person is spent in conditions of growth and maturation of teeth. The timing of teething can vary significantly among different children. It should be borne in mind that teeth that erupted too early or too late in relation to the average statistical norm, as a rule, have reduced resistance to caries. After a tooth erupts, its enamel matures over a long period of time. The ripening period can take from 2 to 5 years. Accordingly, during the period of mineral maturation (especially during the first year after eruption), the child’s teeth need careful and effective care. The composition of the toothpastes used should promote accelerated maturation of enamel, while providing a high level of protection against negative influences without causing any traumatic effects. ROKS toothpastes for children are presented with products for three age groups: for children from 0 to 3 years; for children of preschool age and first graders - from 4 to 7 years; for schoolchildren from 8 to 18 years old. The composition of each product group is selected taking into account the specific needs and restrictions inherent in a particular age, which is associated with the physiological characteristics of growth. Features of ROKS toothpaste for children from 0 to 3 years old In Russia, dentists often recommend that children up to 2.5-3 years old brush their teeth only with a toothbrush. This happened due to the lack of special products on the hygiene market that are adapted to the age of children. But using only a toothbrush it is impossible to properly clean a child’s teeth. Even when using toothpaste, it is recommended to brush your teeth for at least 3 minutes. It is practically impossible to carry out such long-term manipulations in the oral cavity of a small child. Apparently, the lack of proper hygienic care for children's teeth is the reason for the extremely high prevalence of caries in primary teeth. By the age of 4, 80% of children have teeth affected by caries, and by the age of 6, the prevalence of caries in some regions of Russia reaches 100%. ROKS toothpaste for babies is different from other children's toothpastes. Children swallow the paste completely, so fluoride and other components that can cause unwanted reactions in the body (sodium lauryl sulfate, flavoring additives) are excluded from its composition. This paste has extremely low abrasiveness, and its cleaning effect is largely due to the action of surfactants. Medical polyvinylpyrolydone was introduced into the paste as a surfactant. The use of this component is explained by a combination of properties such as physiological compatibility and the ability to bind toxins.

The process of tooth emergence is often accompanied by inflammation of the gums and worries the baby. Daily hygienic care helps reduce these phenomena. ROKS toothpaste for babies contains linden extract, which has a mild anti-inflammatory effect, and the natural sweetener xylitol, which not only gives the toothpaste a pleasant taste, but also has the ability to suppress the activity of cariogenic microorganisms, maintaining healthy teeth and gums.

Once your child learns to spit out toothpaste after brushing (around age 4), it is best to use fluoride-containing toothpastes for added tooth protection. Many clinical and laboratory studies have shown that it plays an important role in the process of tooth maturation. Fluoride promotes the inclusion of calcium and phosphate ions into the structure of enamel hydroxyapatite, accelerating its maturation. That is why it is recommended to use fluoride in children's toothpastes.

Fluoride increases the tooth’s resistance to the action of acids formed in the microbial plaque as a result of bacterial activity. With this in mind, 95% of toothpaste manufacturers have included fluoride in their toothpastes. ROKS toothpastes for children 4-7 years old and ROKS toothpaste for children 8-18 years old contain the AMIFLUOR® complex, which is a combination of aminofluoride and xylitol. Aminofluoride is an organofluorine compound. Its unique properties are associated with the peculiarities of its molecular structure. Aminofluoride forms a highly stable protective layer of calcium fluoride on the tooth surface that is insoluble in acid. This film is resistant to the action of saliva and cannot be quickly washed off by it, due to which the action of amino fluoride is prolonged. Acting as a surfactant, it reduces the surface tension of saliva, and by preventing the formation of biofilms in the oral cavity, it suppresses the formation of dental plaque. Thanks to its surface activity, it makes it easy to destroy plaque and moisturize all surfaces in the oral cavity. In case of caries, this substance can stimulate remineralization processes and prevent the destruction of enamel in a situation of acid attack. The ability to form a calcium fluoride protective layer on the tooth surface differs among different fluoride compounds. In comparative studies of the properties of aminophoride and other fluorine salts, the ability to precipitate CaF2 and the maturation of its crystals, forming a protective film on teeth, was assessed. The initiation of the process when using AmF occurs after 20 seconds of exposure, in contrast to sodium fluoride, which begins to work only at 60 seconds, and monofluorophosphate, which does not have the ability to form such films at all. This fact is of interest, since the average daily time for brushing the teeth of an ordinary person is less than one minute.

Due to the fact that amino fluoride has surface activity, it allows you to effectively clean teeth, increasing their sensitivity to the action of minerals. In this case, there is a pronounced inhibitory effect on the formation of soft plaque. In ROKS toothpastes, amino fluoride is used in combination with xylitol to increase the remineralizing effect of the paste. The concentration of fluoride in ROKS toothpastes corresponds to age standards:

  • 900 ppm for school-aged children 8-18 years old,
  • 500 ppm for children 4-7 years old.

All ROKS toothpastes for children come in flavors that children like, as determined during testing. They create a favorable atmosphere for brushing teeth and help form proper oral care habits in the first years of life.

High-quality and effective oral care allows you to preserve your teeth into old age.
And in a situation where the process cannot be controlled only by hygienic means, professional ROKS products will come to the aid of the dentist, which will help stabilize the process and increase the resistance of teeth to harmful influences. Source : www.medicus.ru Print version

ROCS Active Calcium toothpaste - new opportunities in preventive dentistry

May 8, 2014

Among the adult population of our country, it is very difficult to meet a person for whom the problem associated with dental caries would be unfamiliar. One of the reasons for the development of caries is the weakening of the physiological mechanisms of maintaining tooth mineralization at an optimal level. This is due to changes in the diet of modern people, which is shifting towards the predominance of easily fermentable carbohydrates in the diet, with the deterioration of the environmental situation, as well as with a number of other reasons, the result of which is chronic stress and a decrease in local immunity. The microelements contained in teeth and changes in their composition and concentration, often significant, are in close connection with age, the condition of the teeth (intact, affected by caries or periodontal disease), the state of the body and other factors.


Under natural conditions, the source for the entry of its main structural elements into the enamel - calcium and phosphorus - is the oral fluid. However, the remineralizing potential of saliva allows stopping caries at the spot stage only in 50% of cases (Kuzmina E.M., 2001). Therefore, to increase the caries resistance of enamel, it is necessary to use personal oral hygiene products that include components that increase its mineral saturation.

It has been established that gels containing soluble calcium salt and soluble phosphate-containing salt, prepared ex temporo, have proven to be an effective means of preventing and treating initial forms of caries. In addition, recently there has been evidence that the remineralization process is supported enzymatically, in particular, the inclusion of phosphates and calcium in tooth enamel under the influence of phosphatases is significantly activated. The activity of these enzymes increases in the presence of chlorine and magnesium ions (Bochkareva O.I., 2003). The substrate for alkaline and acid phosphatases is calcium glycerophosphate. As a result of its hydrolysis under the influence of an enzyme, calcium and phosphate ions are released, as well as some energy, which is believed to be used to transfer the ions to the tooth enamel.

Studies conducted at the Central Research Institute of Dentistry using immobilized alkaline phosphatase have demonstrated that it is in the presence of glycerophosphate that the mineralization process of teeth is most successful. The reason for this may be a greater acceleration of the formation of apatite under the action of immobilized alkaline phosphatase than brushite or whitlockite (Zhitkov M.Yu., 1999). The inclusion of calcium glycerophosphate and magnesium salts (for example, chlorides) in the composition of toothpastes would allow for a pronounced positive effect on mineral metabolism in tooth enamel.

Long-term fundamental research of beaver incisor enamel, resistant to caries, carried out under the guidance of Professor A.A. Kunin of the Voronezh State Medical Academy. (2011) demonstrated that high levels of microhardness of tooth enamel depend on an increased content of microelements such as magnesium, sodium, potassium, silicon and a reduced content of sulfur and chlorine. The inclusion of microelements such as magnesium, silicon, potassium and sodium in products for the prevention of dental caries in adults will help strengthen the enamel and increase its resistance to acids.

The data from the studies described above were taken into account by specialists from the WDS laboratory when developing the composition of the new ROKS Active Calcium toothpaste. The composition is based on a multimineral complex containing all the minerals necessary for enamel: calcium, phosphorus, magnesium and silicon in an optimal ratio (patent EA 012247). The action of the complex is aimed at strengthening the structure of teeth and increasing their resistance to the influence of negative factors in the oral cavity. This complex does not contain fluoride, and therefore has no contraindications for use (age-related or regional, due to the quality of drinking water). The new paste expands the capabilities of modern preventive dentistry: traditionally, fluoride and/or calcium compounds were used to prevent caries. The development is based on the results of fundamental research into the mineral composition of teeth resistant to caries; the main vector of influence is aimed at optimizing the mineral metabolism of enamel. The high magnesium content helps to increase the inclusion of elements necessary for hard tissues - calcium and phosphorus. Silicon initiates mineralization processes, especially in the early stages, and even with low calcium content, silicon accelerates its absorption. Testing the effect of the complex on the acid resistance of tooth enamel (KOSRE-test), carried out at the Department of Therapeutic Dentistry of the Voronezh State Medical Academy (headed by Prof. A.A. Kunin) confirmed the high effectiveness of the composition.

Due to the widespread prevalence of caries disease among the population, in addition to the task of increasing the caries resistance of hard dental tissues, mineral support of hard tooth tissues after filling is also relevant. Typically, the recovery period after tooth filling is characterized by intense loss of mineral components in the surface layer of enamel, which can serve as a provoking factor in the development of secondary caries. ROX Active Calcium toothpaste, which is a source of bioavailable calcium, allows you to restore the mineral saturation of healthy enamel and enamel after restorations. This property of the composition was confirmed in clinical and laboratory studies carried out under the guidance of prof. Kunina A.A.

To study the effect on the properties of enamel after tooth preparation and filling, fluoride toothpaste and toothpaste with a multimineral complex (calcium, magnesium, phosphorus and silicon) were compared. Under the influence of fluoride-containing toothpaste, an insignificant concentration of calcium ions was detected at the enamel-filling interface, without mutual diffusion of elements, which confirms the relationship between changes in the mineral metabolism of enamel and disruption of its microstructure, and under the influence of a paste with a multimineral remineralizing complex, a significant accumulation of calcium and phosphorus ions was noted in the surface layers of enamel and at the enamel-fill interface; penetration of calcium and phosphorus across the border, which confirms the effectiveness of using toothpaste to restore enamel in the post-filling period and to prevent secondary caries.

To enhance the anti-plaque effect, xylitol (6%) is included in the formula of ROKS Active Calcium toothpaste. This is a natural component that prevents the development of cariogenic microflora and the formation of dental plaque, and also normalizes the composition of the oral microflora. The paste has low abrasiveness, which allows it to be used by people with increased tooth sensitivity and enamel defects. The delightful shine of healthy enamel, pleasant mint taste with bright notes of citrus will complement your acquaintance with the company's new product.

Material provided by DRC

*ROCS RECOMMENDS: Visit your dental hygienist at least twice a year. Visiting a doctor reduces the likelihood of tooth decay and provides protection against periodontal disease.

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TWO PROBLEMS – ONE SOLUTION. The new paste protects gums from bleeding and inflammation, reduces tooth sensitivity. Special low-abrasive formula with double aspen extract and two types of honeysuckle for delicate and effective care.

ROCS at Bike-off-Road Challenge 2021

At the beginning of June, in the Solotchinsky district of the Ryazan region, with the support of ROCS, the 17th Adventure Cycling Race Bike-off-Road Challenge, the largest bicycle orienteering competition in Russia, was held.

ROCS – brand of the year!

The group (ROCS brand) became the winner of the 3rd Russian Business Guide. People of the Year 2021.” For the third time, the international magazine “Russian Business Guide”, which is the founder of the award, noted innovative, export and socially oriented businesses, territories that work most successfully and productively with investors.

NEW – children's black toothpaste ROCS Junior BLACK

Natural highly mineralized toothpaste ROCS Junior BLACK “Coconut and Vanilla” is designed specifically for children aged 6 to 12 years. It is used during the period of replacement of milk teeth with permanent ones. The pleasant taste of coconut and vanilla motivates the child to brush their teeth regularly, and the unique composition of the paste, developed with the participation of dentists, strengthens young enamel.

FEMEGYL is the winner of the V National Award for the best perfume and cosmetic products in Russia

The “My Cosmetics” award is a unique project of the Russian perfumery and cosmetics industry, created for the general public and professional audience. One of the winners of the prestigious award was the cosmetics brand FEMEGYL®.

Collection of innovations ROCS®
There are practically no effective hygiene products in the world that would solve the problem of dry oral mucosa. The group, one of the world leaders in the production of quality oral care products, introduced to the market a unique ROCS® PRO Moisturizing toothpaste (moisturizing). We present this and other interesting global innovations of the company in our review. Return to section

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