TOP ideas
What unusual ideas can surprise the dental industry? This collection contains 16 business ideas, startups and innovative inventions in the field of dentistry.
Dental services by subscription
The creators of Lydian Dental decided to create a service delivery format that would fully meet the needs of modern millennial clients. The service operates on a monthly paid subscription and encourages clients to visit the dentist regularly for preventative purposes. It was also decided to make the most cozy and attractive design, which is radically different from traditional dental offices, more reminiscent of an apartment or an anti-cafe.
Mobile dentistry
The best trip to the dentist is the one you never had.” This is the opinion of start-ups from San Francisco who organized the mobile dentistry service Porcelane. The client does not have to go to the clinic and stand in queues: doctors will come to his home or office on their own. To make its service truly convenient for customers, the company considered it necessary to establish a 24/7 work schedule. Mobile dentistry services are quite extensive: from routine teeth cleaning to specialized care. The company's employees have their own mobile equipment sets that easily fit in the trunk of a car.
Holidays come with a beautiful smile
When treating caries, a person treats the cost of the service as a necessary expense, an investment in his health. Dental services aimed at improving the aesthetics of a smile help patients feel more attractive, more successful, and gain self-confidence. Advertising services in the field of aesthetic dentistry helps a potential client answer the question: “How will this make me more beautiful?”
Advertising of aesthetic services should not be aimed at the specific features of the clinic, its equipment, or doctors, but at the needs of clients. And among the clinics it is difficult to choose just one, since many list the same positive aspects of their work.
For example, installing veneers or teeth whitening for a dentist with extensive experience is part of the work, one of the options for improving the beauty of a smile, an expensive step. The patient may doubt whether the procedure is worth doing because of negative reviews, the too high cost of the procedure, or doubts about improving the condition of the teeth. To decide which one, the patient must see the advantages of your clinic over others.
An apple instead of a dentist consultation
No wonder there is such an English proverb: An apple a day keeps the doctor away. “Whoever eats one apple a day does not need the services of a doctor.” The Japanese from the Matsumoto Apple Association took everything literally and came up with a way to replace an in-person consultation with a dentist using an apple. Now, to check the condition of your oral cavity, you need to buy an apple with a Dentapple sticker, take a photo of your bite on your smartphone and send the photo through an algorithmic mobile application to a dental program.
Advertising for a gnathologist
Dentist gnathologist is a rather rare specialty compared to others, but no less in demand. A gnathologist will always have an advantage over other specialties, so when promoting a doctor in this specialty, it is important to focus on the target audience. The key words will be “dentist gnathologist”, “gnathologist in Pavlovo”.
Low-frequency queries allow you to get to the forefront of requests from potential patients seeking gnathologist services. Upon request for symptoms of TMJ diseases and related problems, you can also contact a gnathologist.
Dental sensor for food analysis
Engineers from Tufts University have created a compact food sensor, which is a small sticker that is glued to the teeth. The sensor has tiny dimensions - only 2 by 2 millimeters, but despite this it has great capabilities. For example, it can determine the concentration of glucose, salt, alcohol and other substances in the food and drinks that a person consumes. The device does not require a power source to operate because it uses radio frequency signals. It is expected that such tools will soon help healthcare professionals determine the connection between the food a person consumes and his health.
Making clear aligners using 3D printers
The rapid development of 3D printing has opened up many opportunities for dentistry, one of which is the ability to affordably create clear aligners. Aligners are designed to treat malocclusion by straightening teeth with a set of individual transparent trays. They do not damage the enamel, ensure proper tooth movement and are almost invisible when worn, unlike braces. Thanks to 3D printers, it is possible to carry out either a complete aligner production process or an incomplete one using the services of 3D printing companies emerging on the market.
Drinks for dental care
Toronto-based Canadian startup DoseBiome has created a drink that improves oral health and reduces the risk of tooth decay. The drink, called Qii, has a neutral acidity level (pH 7), so there is absolutely no risk of enamel erosion and tooth decay. Qii comes in two flavors: green tea with lemongrass and ginger, and classic oolong. According to the manufacturers, the drink does not contain sugar, does not contain gluten, GMOs and soy, and is able to freshen breath as perfectly as it quenches thirst.
Musical toothbrush
BleepBleeps has come up with a new kind of teeth-brushing business by creating a record player toothbrush associated with a paid music store. The brush was equipped with a player with a speaker. While brushing your teeth, the Benjamin Brush plays your owner's favorite songs. They last for at least two minutes, which is the minimum for brushing teeth according to dentists' advice. According to the creators, in the store’s virtual catalog you can find everything from Beethoven to Justin Bieber.
“Friendly” dentistry
Dental clinics are increasingly beginning to “smile” at people. One of the main trends in the field of dentistry is calm, comfortable and friendly design. A striking example is one of the dental clinics in Tianjin, created according to the RiGi Design project. In addition to light and bright colors, the designers decided to resort to informal furniture arrangement. In general, the design of the clinic turned out to be inspiring and light, which is strikingly different from the stereotypical image of patients about “scary” dental offices.
How to attract clients to dentistry with a lead cost of 200 rubles
Promotion channels: VK Geo : Ufa Budget : RUB 12,267
The essence of the case: The task was to attract applications no more than 230 rubles. The author of the case spent 200 rubles and brought 62 new applications to dentistry. To improve performance, the targetologist decided to create a game based on a chatbot and attract applications from there. Well, you can find out what came of it by reading the case at the link below.
Link to case : https://vk.com/@targethunter-keis-lid-po-200-rv-stomatologicheskuu-kliniku
Dental control button
Research shows that almost half of the American population does not regularly visit the dentist due to fear. In connection with this fact, one of the American dentists named Rob Walker invented an unusual device for dental offices - the Dental Button (dental button). A bright red button is built into the toolbar of the dental chair. The patient can press it any time he sees fit - at the slightest discomfort or pain. Then the doctor stops the machine and immediately stops drilling the tooth. It has been experimentally found that the feeling of control over the process, which the very presence of a button gives the patient, reduces the level of fear and anxiety by 80 percent.
Dogs for relaxation of dental patients
One of the dental offices in the Australian city of Queensland has come up with an unusual way to reduce patient stress. Taking a cue from universities that set up puppy rooms to calm students during exams, Trehan Stanton and his partner, Dr Hany Aziz, decided to offer “canine therapy” services to their dental practice. In the reception area, visitors are invited to interact with a cute, trained dog named Bo, who helps them relax before visiting the dentist.
Oral Examination Cameras
The MTG is a convenient camera that you can safely put in your mouth and allows you to take pictures of your teeth. The camera works in conjunction with the application: if necessary, photographs can be quickly sent to the dentist for express analysis, accompanied by notes. The author of the idea, Jorge Trevino Blanco, hopes that the device he invented will help consumers better control their oral health.
Hands-free dental floss
A Norwegian team led by Kevin Hermansens has created CrossFloss, a dental floss that requires no hands to use. The device consists of two stars with six beams, which are united by rigid jumpers. Using the tongue, you can roll CrossFloss between your teeth and clean them in between. The process looks more aesthetically pleasing than using dental floss or toothpicks, and the “smart floss” itself essentially performs the same cleaning functions as chewing gum.
Features of writing ad text
Now that the requests have been collected, parsed, cleaned and divided into advertising campaigns according to their meaning, you can start writing an ad.
What features will there be when composing creatives for such a topic?
It will help us:
1) Our landing page.
Because the information in the ad text should be directly related to what the user will see when they click on the ad.
2)Yandex.Wordstat
Here we can analyze problem requests and identify what worries our users most. For example, if we talk about implants, then this is:
“Is implant installation painful?”
“Is it worth installing an implant”, etc.
3)Competitor analysis
It is important to understand that you will be shown in paid search results with other players in the auction, and your advertising offer in the text will be compared by the user with the offers of competitors.
BUT this in no way means that we should copy everything that is written in their text. Our task is to stand out from the crowd , and not to be part of it (a moment of philosophy).
Where do we start compiling our creatives?
Of course, with the formation of a strategy!
The first thing to remember is that users are divided into interest groups in accordance with our query groups. And obviously each group will care about different things. And therefore, we will provide information in the text that is unique to each!
How to understand what exactly interests the user? Read the requests we have collected
